WITH THE PANDEMIC IN FULL SWING AND LIVE EVENTS PUT COMPLETELY ON HOLD, OUR GOLDENVOICE BAY AREA TEAM NEEDED TO FIND WAYS TO CONTINUALLY ENGAGE OUR AUDIENCE ON SOCIAL WITHOUT SOUNDING TONE DEAF OR NAIVE TO THE CURRENT SITUATION.
ENTER THE BUZZFEED QUIZ.
IDEA & EXECUTION:
myself and two of my colleagues on the Goldenvoice Bay Area marketing team came together and hatched the idea of creating a fun and playful quiz that not only was sharable, but that also touched on the nostalgia of when we were able to attend live concerts.
The Goldenvoice Bay Area Concertgoer quiz questions were meant to connect certain characteristics of a person’s personality and interests with a certain type of concertgoer — with a funny spin of course.
RESULTS:
OVERALL, THE buzzfeed quiz generated over 700 views in the span of 24 hours and increased social lift by 19.2x.
