HI, I’M TAYLOR YADA

photographed by Will Ruby

I'm a creatively-minded, young professional who is fascinated with the power that ideas can have on people and their experience with the world. My career background includes marketing strategy (spanning across DIGITAL media, social, experiential and design), music marketing, graphic design, and more.

I graduated from LOYOLA MARYMOUNT UNIVERSITY with a bachelors of business administration in marketing and a certificate of completion of the M-SCHOOL INSTITUte OF MARKETING PROGRAM. 

I am interested in employment opportunities IN (BUT NOT LIMITED TO) brand strategy, COMMUNICATION strategy, SOCIAL MEDIA & INFLUENCER STRATEGY, EXPERIENTIAL MARKETING, AND PRODUCT MARKETING.

If I’m not working, I SPEND MY FREE TIME Snapping pics, PRACTICING MY NAIL ART SKILLS, DIY-ING SOMETHING NEW, and Cooking fun and tasty meals.

 

 

EXPERIENCE

  • MARCH 2024 - PRESENT

    • Leads all strategic, creative, and media consulting for Xfinity across all lines of business (Internet, Brand, Mobile, and Divisions), working directly with C-Suite clients and partner agencies to bring integrated campaigns to life.  

    • Creates recommendations for senior and C-suite level clients on campaign and messaging strategy for multi-million dollar campaigns across TV, digital, social, and experiential tactics. 

    • Leads all strategic consulting for the first-ever Xfinity Paid Social Media initiative, resulting in 175+ pieces of creative across 8 platforms that outperformed Xfinity’s paid social benchmarks.

    • Led all strategic planning and media initiatives for bibigo U.S., working directly with senior client leadership to identify business and new marketing opportunities across TV, digital, social, and influencer campaigns.

    • Manages 3 mid-level and junior strategists. 

  • MAY 2022 - MARCH 2024

    • Assisted in media strategy & planning for bibigo U.S. with Strategy Director, managing budgets across digital media, social, and influencer campaigns.

    • Led strategic and media consulting for Xfinity for their Internet and Brand lines of business; working directly with senior and C-Suite level Comcast clients to create strategic roll outs, message maps, creative briefs, and more. 

    • Developed audience insights and mindsets using research tools and qualitative/quantitative strategies in partnership with our Research & Analytics Teams.

    • Collaborated with Brand Strategy and Creative Teams to develop quarterly and tentpole marketing campaigns.

    • Managed, trained, and created training documentation (media planning & strategy 101) for 3 juniors. 

    • Clients include: bibigo, Xfinity, Califia Farms, Golden State Warriors, Bay FC (Inaugural naming & branding), & Courageous Conversations (Driving While Black). 

  • MARCH 2021 - MAY 2022

    • Developed integrated campaign proposals across digital media, social, and experiential tactics on behalf of POPSUGAR, Thrillist, NowThis, Seeker, and The Dodo for CPG, beauty, and tech clients such as Xfinity, Clorox, and Sephora.

    • Collaborated with multiple teams (media, production, creative, sales, and brand teams) to finalize proposals.

    • Sold $2.9M+ in campaign revenue with 24.6% win rate (2021). 

  • OCTOBER 2019 - OCTOBER 2020

    • Developed social strategy and creative direction for all brand and associated venue social accounts.

    • Managed 13 venue and brand accounts spanning Instagram, Facebook, and Twitter. Within 8 months:

      • Increased followers by 50% and engagement by 141% (average of all Instagram accounts managed).

      • Increased Facebook likes 10% and organic reach 2000% (average of all Facebook accounts managed).

      • Increased Twitter impressions by 142% (average of all Twitter accounts managed).

    • Assisted in developing promotional strategies and social campaigns for shows and venues.

    • Developed relationships with promotional partners and universities to further new marketing efforts.

RAPT STUDIO

  • AUGUST 2019 - OCTOBER 2019

    • Managed the RFP response process for 3 studio locations (SF, NY, & LA), working directly with 8 studio executives and tracking all sales operations. 

    • Managed all Rapt Studio social media channels (Instagram, LinkedIn, and Twitter).

  • MARCH 2018 - AUGUST 2018

    • Led the integrated experiential and digital campaign RFP response process for brands such as POPSUGAR, GQ, Puma, Amazon Prime Video, Hulu, The Honest Company, and more.

    • Managed marketing assistants, freelancers, and interns.

  • MAY 2017 - MARCH 2018

    • Acted as interim Digital Marketing Manager and later head of Marketing Department during colleague and manager transitions for 6 months.

    • Managed social campaigns and content capture for AGENC digital clients.

 

LOOKING FOR A READING BREAK? CHECK OUT MY FILM ACCOUNT, @YADAS_FILM, BELOW: